The Assertive Assistant - 24 Jan 2022

What will I learn on the Assertive Assistant?

This Assertive Assistant course involves building up your self-esteem and sense of self-worth so that you see yourself not just as the assistant to an important person but as an extension of that person’s management style and vision.

These days, today’s PA needs to be more of an executive associate. We will help you acquire the confidence and assertiveness to be the assistant your manager needs. As a result, you will feel much more comfortable with asking colleagues to carry out tasks that advance the objectives of the organisation. You will begin to share your manager’s ‘big picture’ outlook, rather than the more limited horizons of the traditional secretary-based PA. Other major elements covered on this day include:

Defining your role

However you became a PA your position is unusual in many ways. No other role in business places so much reliance on the absolute capability of one person to provide unwavering and comprehensive support to a senior executive. Working in the shadow of someone important and busy, it’s easy for your own needs and aspirations to be overlooked – by you and others. This Assertive PA course brings you out of the shadows and into the light as you become aware of the critical part you play in your organisation’s success – and how you can give your career a boost as well.
We give you the knowledge and tools to ensure you become the indispensable aide and business associate your manager needs – so much more than a secretary.

Handling interruptions

You are the gatekeeper to your manager, but who protects you from the interruptions that conspire to prevent you achieving what needs to be done each day? It’s tough enough working for someone who never seems to go home, without missing your lunch break or only occasionally getting out of the office on time. Our research suggests that PAs frequently experience interruptions totalling 90 minutes or more a day. Think what you could achieve and how much better you would feel if you could claw back two hours of lost time each day. Sounds impossible? During this Assertive PA course, we will show you how it can be done. And you will love us for it.

Tact and Diplomacy

Protecting your manager from unnecessary interruptions is a critical part of your job and it’s one of the hardest, especially when there’s a steady stream of other, often very senior, people wanting opinions and decisions. We will show you how to handle these tricky encounters, diplomatically but firmly, whilst ensuring that you don’t create a bottleneck that threatens the success of the organisation.

Managing stress

Few people in business have to juggle as many different balls as a busy PA, which can be very stressful, especially if you work for more than one manager. On this day, we will show you a number of different strategies you can try in order to reduce this stress. These include managing your and your manager’s time more effectively and learning how, with tactful firmness, to deflect or defer tasks or priority interruptions that often turn out to be little more than fire-fighting activities.

Working for more than one manager

Working for one demanding and exacting manager can be more than enough for most PAs, so if you work for two or more, you hhave our sympathy. But balancing their individual needs doesn’t need to be hell. Plainly you cannot give them the same level of attention they would get if they didn’t have to share you, but there is a better way. We will show you how it works and equip you with the tools and skills – and the patience – you need to make a great job of keeping them all happy and successful – and whilst keeping your stress levels down.


Your unique position as a PA means you often hear things that challenge your sense of discretion. Does your boss need to know about all of them, or do you decide what to pass on a ‘need to know’ basis? A reputation for utter discretion, except where to keep silent might threaten the organisation or your manager, will open new conduits of communication and information that will help make your job easier and give you the opportunity to present your manager with new business options to consider.

Managing your time

No-one likes time management courses, except the people who send you on them. PAs know that time management courses are for people who haven’t got enough to do, so we’re not going to give you one of those. But because this course has been designed by PAs for PAs, there are some very useful tips and wrinkles we can pass on to help you manage not just your time, but your manager’s time, more effectively and productively.

Your course fee includes:

-Pre & post-course activity
-Handouts – 100+ pages
-Tea, coffee & hot lunch
-Today’s PA stationery
-Lifetime support from Paul Pennant

Delivery: Classroom (workspace)
Level: Expert
Course Dates : 24 January 2022
Day & Time:
Week Days
What is included:
Digital courseware
Digital Recording
Printed courseware
Extra revision sessions
Venue: Central London, TBC
About the venue:
Exceptional Building
City Centre
Country Retreat
Natural light
Designed interiors
Starts: January 2022
Duration: 1 day or less

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